When you think of a camera that feels more like a piece of industrial art than a gadget, you’re thinking of a Hasselblad. But with the recent arrival of the Hasselblad X2D II 100C, that art has gained some serious muscle.

If you’ve been hovering over the “buy” button or just want to see what 100 megapixels of Swedish engineering feels like in the flesh, there is no better place to experience it than the Hasselblad Singapore flagship store.

The Hasselblad X2D II 100C: What’s the Hype?

The original X2D was already a masterpiece of “slow photography,” but the X2D II 100C is where the system truly hits its stride. It retains that iconic, machined-aluminum body and the signature orange shutter button, but under the hood, it’s a different beast.

1. 100MP of Pure “Hasselblad Magic”

At the heart of the X2D II is a 100-megapixel medium format BSI CMOS sensor. While the numbers are impressive, it’s the Hasselblad Natural Colour Solution (HNCS) that wins you over. It doesn’t just take photos; it captures tones and gradations so lifelike that editing feels almost optional.

2. Speed Meets Precision: LiDAR and AF-C

The biggest “human” upgrade? It finally feels nimble. For the first time, we get Continuous Autofocus (AF-C) with subject tracking (humans, animals, even vehicles). Combined with a new LiDAR-assisted focusing system, the camera “sees” distance instantly, making it far more reliable in tricky lighting than its predecessor.

3. Handheld Freedom (10-Stop IBIS)

Medium format used to mean heavy tripods. Not anymore. The X2D II boasts an incredible 10-stop In-Body Image Stabilisation (IBIS). You can now walk through the streets of Singapore and shoot long exposures or sharp portraits at dusk, all while handheld.

4. Built-In 1TB SSD

Forget fumbling with SD cards. The 1TB internal SSD is a lifesaver, allowing you to shoot thousands of massive 16-bit RAW files without a second thought.

Experience it at the Hasselblad Singapore Flagship Store

Specs on a screen are one thing, but a Hasselblad needs to be felt. The weight, the tactile “click” of the leaf shutter, and the stunning 5.76-million-dot EVF are experiences that require a visit.

If you’re in the city, head over to the Hasselblad Singapore flagship store. The team there knows these cameras inside out—they aren’t just sales reps; they’re specialists who understand the “Hasselblad way.”

Visit the Flagship Store: Address: No. 5, Coleman St, EXCELSIOR SHOPPING CENTRE #01-02A, Singapore 179805

Whether you’re a professional looking to upgrade your studio workflow or an enthusiast who appreciates the finer things in life, the X2D II 100C is a reminder of why we fell in love with photography in the first place.